11 STEPS TO SETTING UP AS A SOLE TRADER (SELF-EMPLOYED) Post 3

ITEMS TO DO BEFORE TRADING

2. BUSINESS NAME

Now you have committed to travelling down the road as being a sole trader (self-employed) you should decide on a name for your business, this could be just your own name, or something that describes your business, a combination of both or something completely different.

Examples

Steven Smith

Steven Smith Re-Upholstery

Whatever you chose there is not a requirement to register your name, but there are still things you have to consider when creating your business name.

Sole trader names must not:

· include ‘limited’, ‘Ltd’, ‘limited liability partnership’, ‘LLP’, ‘public limited company’ or ‘plc’

· be offensive

· be the same as an existing trade mark

Your name also cannot contain a ‘sensitive’ word or expression, or suggest a connection with government or local authorities, unless you get permission.

Example To use ‘Accredited’ in your company’s name, you need permission from the Department for Business, Energy and Industrial Strategy (BEIS).

Check which words you need permission to use, and who from

If you think you name is a classic and you do not want anyone else to trade under the same name you can register your name as a trademark.

Once you have decided on a name for your business, you must include your name and business name (if you have decided on one) on official paperwork, for example business card, invoice’s and letters.

3. BUSINESS LOGO

Now you have established your business name you should consider whether a business logo is right for your business

Reasons to consider why a logo is important:

· It is the foundation of your brand identity

· It makes a strong first impression

· It grabs attention

· It is Memorable

· To convey that you are reputable

· It Separates you from competition

· It fosters brand Loyalty

· Your Audience Expects it

Just take a moment and look around you to see any items you wear or use and count the number that have a logo. What grabs your attention first, bear in mind for some the brand name is their logo.

A logo that stands out grabs the attention of any audience when they see any material with your brand such as adverts, business cards, flyers etc. A potential client will know the type of service you provide, may not remember your business name but when looking through a search engine results the logo will trigger it is your business they are looking for.